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Dewey’s Shellfish

Dillon Shaw, a 2006 Cony High School graduate and 2012 Husson University Biology graduate is working on his lifelong dream: to be an entrepreneur. Dillon focused on mussel farming for his senior capstone project which then continued into the creation of Dewey’s Shellfish in 2013. Dewey’s Shellfish is based out of South Bristol, Maine where Dillon has a 40′ x 20′ wooden raft that can grow 40,000 – 60,000 pounds of shellfish per season. Dillon is an emerging leader in the aquaculture industry and has been asked to present at the New England Aquaculture Conference in January. This opportunity and a successful farming season led Dillon to the conclusion that it was time to have a logo designed.

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When Dillon contacted me to design his logo, I was excited because his business combines two things that E+H Creates loves: Maine + local businesses. When he envisioned what his logo would look like, he described “I want it to have the outline of Maine, some nautical features and blue, yellow, green, black to be the main colors. If you could sneak a #39 in there that would be epic!” Dillon’s lucky number has and always will be #39.

I began sketching ideas on paper and looking through Pantone swatches to find the perfect hues to incorporate into the logo. I wanted to be sure to integrate elements of the business in subtle design choices like the waves of the ocean and the ropes used to grow the mussels. The final mark is one that I am proud to put the E+H Creates name behind and honored to be part of the Dewey’s Shellfish story! I can’t help but hum a very specific tune while watching Dillon chase his dreams: “We’re from Cony and no one could be prouder, if you can’t hear us…we’ll shout a little louder!”

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